Zapier – Programmatic SEO Case Study

In this article, Ryan Berg walks through a case study of Zapier and:

  • How they created 70,000 search-optimized landing pages.
  • How they filled these pages with unique content, without having to write it themselves.
  • How they launch each page to generate a bunch of high-quality backlinks right out of the gate.
  • And how they use organic search to create a more powerful network effect.
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