Zapier – Programmatic SEO Case Study
In this article, Ryan Berg walks through a case study of Zapier and:
- How they created 70,000 search-optimized landing pages.
- How they filled these pages with unique content, without having to write it themselves.
- How they launch each page to generate a bunch of high-quality backlinks right out of the gate.
- And how they use organic search to create a more powerful network effect.
- Case Studies